We respect your personal integrity and want you to always be able to trust us to treat your personal data responsibly. Therefore we would like to inform you today that we have changed our data protection guideline and adapted it to the requirements of the new EU data protection basic regulation (GDPR).
Who is responsible for the processing of your personal data?
CODE-ZERO B.V., P.O BOX 7820, 1008AA Amsterdam, Netherlands
What personal data do we collect and when?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Sites. This personal data includes your:
- contact details including name, email, telephone number and shipping, billing address
- login and account information, including screen name, password and unique user ID
- personal details including gender, hometown, date of birth and purchase history
- payment or credit card information
- personal preferences including your wish list as well as marketing and cookie preferences.
- Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags.
Tools to manage the personal data we collect
When using our Sites, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Apps or Sites or using the standard permissions available on your device. In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.
How and why do we use your personal data?
We use your personal data in the following ways:
To provide the features of the sites and services you request
When you use our Site, we will use your personal data to provide the requested product or service. For example, if you make a purchase on code-zero.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
In many cases, to use particular features within our Site you may need to provide CODE-ZERO with additional data or additional consent to use particular data in a certain way. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.
To communicate information about our products, services, events and for other promotional purposes
When you consent, we will send you marketing communications and news concerning CODE-ZERO’s products, services, events and other promotions. You can opt-out at any time after you have given your consent.
If you are an existing customer of CODE-ZERO (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar CODE-ZERO products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other CODE-ZERO products or services - such as your use of CODE-ZERO’s Sites and Apps, your visits to or purchases made in CODE-ZERO stores, your participation in CODE-ZERO events and contests - to personalize communications on products and services that may be interesting for you.
To operate, improve and maintain our business, products and services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps.
To protect our or others' rights, property or safety
For general research and analysis purposes
We use data about how our visitors use our Site and services to understand customer behavior or preferences. For example, we may use information about how visitors to code-zero.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.
Use (Processing) of workout info
As discussed above, CODE-ZERO collects data about your fitness activity or your physical characteristics , together, “Workout Info”, to provide our Apps and other services. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under CODE-ZERO’s internal policies, will obtain your consent for use of your Workout Info. Click here Link to FAQ on Workout Info to learn more.
We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
To process your personal data, we rely on certain legal grounds, depending on how you interact with our Sites and Apps.
- When you purchase CODE-ZERO products from our Site we need your personal data to fulfill our contract with you. For example, we need your payment and contact details to deliver your order
- We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests
Sharing of your personal data
CODE-ZERO shares your personal data with:
- CODE-ZERO entities for the purposes and under the conditions outlined above.
- Third party service providers processing personal data on CODE-ZERO’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
- to any other third party where you have provided your consent.
We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
When you use certain social features on our Sites or Apps, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your CODE-ZERO activity. We encourage you to use the tools we provide for managing CODE-ZERO’s social sharing to control what information you make available through CODE-ZERO’s social features.
Protection and management of your personal data
Encryption & Security
We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data.
Your rights relating to your personal data
You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
If you like would to request a copy of your personal data or exercise any of your other rights, please contact us using the contact details in the “Question and Feedback” section below.
Opting out of direct marketing
You can easily unsubscribe by clicking on the unsubscribe link in our Newsletter or alternatively use the following page: https://www.code-zero.com/en/newsletter/unsubscribe
Cookies and Pixel Tags
CODE-ZERO collects information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies.
- Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
- Performance: These cookies allow us to improve our Sites’ functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
- Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Sites through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.
You can always change your preference by visiting the "Cookie Settings" in your browser. For a comprehensive and up-to-date summary of every third-party accessing your web browser (through CODE-ZERO Sites or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not function properly.
Using CODE-ZERO site with third-party products and services
Our Sites and Apps allow you to interact with a wide variety of other digital products and services. For example, our Sites and Apps can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
If you choose to connect your CODE-ZERO account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your CODE-ZERO activity on third-party social media platforms, the policies of those platforms govern the data that resides there.
Our Sites and Apps may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
Google Analytics is a service of Google Inc, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google
Analytics uses "cookies", which are text files placed on your computer,
to help the website analyze how users use the site. The information
collected by the cookie about the use of our website (including your IP
address) is usually transferred to a Google server in the USA and stored
there. We would like to point out that on our websites Google Analytics
has been extended by the code "gat._anonymizeIp();;" to ensure
anonymous collection of IP addresses (so-called IP masking). Your IP
address is therefore only recorded by Google at our request in a
shortened form, which guarantees anonymisation and does not allow any
conclusions to be drawn about your identity. If IP anonymisation is
activated on our websites, your IP address will be reduced by Google
within Member States of the European Union or in other countries party
to the Agreement on the European Economic Area. Only in exceptional
cases will the full IP address be transmitted to a Google server in the
USA and shortened there. Google will use this information to evaluate
your use of our website, to compile reports on website activities for us
and to provide us with further services associated with the use of
websites and the Internet. The IP address transmitted by your browser in
the context of Google Analytics is not merged with other Google data. A
transfer of this data by Google to third parties only takes place due
to legal regulations or within the scope of order data processing. Under
no circumstances will Google match your data with other data collected
by Google. By using this website, you consent to the processing of data
about you by Google and the manner of data processing described above as
selecting the appropriate settings on your browser, however please note
that if you do this you may not be able to use the full functionality of
our website. You can also prevent Google from collecting the data
generated by the cookie and relating to your use of this website
(including your IP address) and from processing this data by Google by
downloading and installing the browser plug-in available under the
following link. Further information on Google Analytics and data
protection can be found at
We use the online advertising program "Google AdWords" on our website and in this context conversion tracking (visit action evaluation). The Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our site and the cookie has not yet expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. This means that it is not possible to track cookies on the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users. The processing is carried out on the basis of Art. 6 (1) f DSGVO from the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising. For reasons arising from your particular situation, you have the right to object at any time to the processing of your personal data based on Art. 6 (1) f DSGVO. You can prevent cookies from being saved by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. They are then not included in the conversion tracking statistics. You can also disable personalized advertising for you in Google's advertising preferences. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=en.
visiting the deactivation page of the Network Advertising Initiative at
https://www.networkadvertising.org/choices/ and implementing the
use the remarketing function "Custom Audiences" of Facebook Inc. (1601
p. California Ave, Palo Alto, CA 94304, USA; "Facebook"). This
function serves the purpose of targeting the visitors of the website
with interest-related advertising on the social network Facebook. For
this purpose, the Facebook remarketing tag was implemented on the
website. This tag establishes a direct connection to the Facebook
servers when you visit the website. This transfers to the Facebook
server which of our pages you have visited. Facebook maps this
information to your personal Facebook account. When you visit the
Facebook social network, you will see personalized, interest-based
Facebook ads. The processing is carried out on the basis of Art. 6 (1) f GDPR from the legitimate interest in the above-mentioned purpose. For
reasons arising from your particular situation, you have the right to
object at any time to the processing of your personal data based on Art.
6 (1) f GDPR. You can deactivate the remarketing function "Custom
Audiences" here. For more information about Facebook's collection and
use of the data, your rights and ways to protect your privacy, please
Retargeting / Remarketing
Our websites use so-called retargeting technologies. We use these technologies to make our website more interesting for you. This technology enables Internet users who have already been interested in our shop and our products to be addressed with advertising on the websites of our partners. We are convinced that the insertion of personalized, interest-related advertising is generally more interesting for Internet users than advertising that has no such personal reference. The insertion of these advertising materials on the pages of our partners is based on a cookie technology and an analysis of the previous usage behaviour. This form of advertising is completely pseudonymous. No user profiles are merged with your personal data. By using our site, you consent to the use of so-called cookies and thus to the collection, storage and use of your user data. Furthermore, your data will be stored in cookies beyond the end of the browser session and can, for example, be retrieved the next time you visit the website. You can revoke this consent at any time with effect for the future by refusing to accept cookies in your browser settings.
Questions and Feedback
If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact Consumer Services at:
CODE-ZERO B.V., P.O BOX 7820, 1008AA Amsterdam, Netherlands
E-Mail: firstname.lastname@example.org, Phone: +49(0)38874-899682
If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.