Kick

Kick is an Australian streaming platform that has been associated with Sauber Motorsport since 2023. In recent years, the race car chassis has adopted a new branding style reflecting this collaboration. Kick is known for offering a wide range of livestream content, including categories such as gaming, music, lifestyle, and creative entertainment.

The platform has seen significant growth, averaging hundreds of thousands of livestreams per day. Sauber Motorsport embraces innovation and new ways to engage fans, exploring how emerging streaming technologies can bring motorsport closer to audiences worldwide. The team continues to experiment with modern digital approaches to enhance the fan experience in Formula 1.